It all started when Kate, while studying for a Masters degree in Environmental Engineering, struggled to find out and understand what ingredients were in everyday household cleaning products such as laundry detergent. She wanted to make sure the ingredients were safe for those in her household and the environment, but the ingredients weren’t even listed! It became clear that it was hard to be a responsible consumer and to do no harm. After formulating her own vegetable soap and using it to do her own laundry, she knew she could offer better products that were rooted in simple ingredients and build a company that was honest about how products are made.
Since our very first day as a business, we have disclosed every ingredient in every product we make right on the label. We have lobbied in support of cleaning product Right-To-Know Acts, including the successful SB-258 campaign that will require ingredient listings on cleaning products in California! California will be the first state to require such labeling and we are very excited for the implementation of this law, so more people will be able to understand the household products they use.
All Of Our Products Are Designed to Work, yet be People- and Planet-Friendly.
First and foremost, cleaners need to get the job done. When you use a Soap Stick on a smear of bike grease or spray our All-Purpose Cleaner on the smudges on your fridge door, you can rely on that dirt to come out.
We are picky about ingredients. Our home cleaning and laundry products are MADE SAFE certified, ensuring they're as friendly for your home and the planet as possible. Other groups that have given us high ratings include The Environmental Working Group (EWG) and the Whole Foods Market Eco-Scale. No synthetic fragrances, dyes, optical brighteners, or preservatives, and every ingredient is listed on the front of every product.
We only introduce a product when it meets our Big Three:
It WORKS to get your home and clothes clean
PEOPLE-FRIENDLY, so it's ok to have around your home
PLANET-FRIENDLY, so you can be confident that what goes down your drain won't cause any problems
We’ve happily missed the opportunity to sell products that are subpar on any one of these while we work for something that does all three (and yes, we are working on dishwashing!).
We Hold Ourselves Accountable to Our Commitment to Be A Better Company.
Better isn’t just in our name; it is a reminder that every day we can improve on the status quo by offering cleaning products that are better for our customers and on the environment.
To have the most impact we choose to align with organizations that support what we believe and amplify our vision. Our B Corp Certification is a third-party evaluation and audit of our business practices; it highlights strengths in company ownership and governance (woman-owned), labor practices (living wages) and our product itself (low impact products and packaging). Through partnerships with 1% For the Planet and Women’s Voices for the Earth, we commit 2% of our annual revenues to environmental and charitable nonprofits. The MADE SAFE® seal signifies that our products and ingredients have been examined for whether they build up in the environment, our bodies, and aquatic toxicity. And Leaping Bunny is the highest standard for companies that are committed to using no animal testing. As we continue to grow, the foundations for our business must continue to meet our own expectations to be the very best company we can be.